(FixThisNation.com) – After signs that President Joe Biden and Vice President Kamala Harris are losing ground among Black voters — a key demographic for their 2020 winning coalition — the pair have stepped up their reelection pitch.
As part of their renewed efforts, they launched a new Black voter outreach when they visited Pennsylvania on Wednesday.
The two stopped at Girard College, a predominantly Black independent boarding school, and visited a small business to engage with members of the Black Chamber of Commerce.
The stops in battleground state Philadelphia form part of the campaign’s eight-figure, summerlong strategy to court Black student organizations, faith centers, and community groups.
Biden’s principal deputy campaign manager, Quentin Fulks, noted that the campaign would be as “aggressive, innovative, and thorough” in its efforts to court voters as it was in 2020, a winning strategy for the pair.
The renewed effort comes as Biden is facing erosion among Black voters. Since the start of his campaign, Biden’s approval rating among voters has declined by 39 points — from 94 percent at the start of his term to 55 percent now — according to data from the Associated Press-NORC Center for Public Affairs Research.
Biden’s fall from grace among Black voters has been spurred by a sluggish economy and inflation hitting a 40-year high. But the sentiment of discontent among this demographic has only worsened because of Biden’s handling of the Israel-Hamas war.
In the most closely contested states, including Georgia, Nevada, Arizona, Michigan, Wisconsin, and Pennsylvania, Biden will need Black voters’ support to beat former President Donald Trump.
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