Trump And Biden Find Themselves In A New Fight For Young Voters

Joe Biden: Gage Skidmore from Peoria, AZ, United States of America (source: Joe Biden); User:TDKR Chicago 101 (clipping)Donald Trump: Shealah Craighead (source: White House)Сombination: krassotkin, CC BY-SA 2.0 , via Wikimedia Commons

( – Former President Donald Trump has now joined the social media platform TikTok in an attempt to draw in more young voters who have been dissatisfied with President Joe Biden’s performance. 

Biden’s campaign has long been on TikTok, but in 2024 President Biden has struggled to continue appealing to young voters in the same way he had done in 2020. The two men are now preparing to face off in November’s election and are trying to win the support of this important demographic. 

Brookings Institution fellow Valerie Wirtschafter, who works in the Artificial Intelligence and Emerging Technology Initiative, argued that the platform was serving as an important space for political conversations for a specific type of audience. 

As she pointed out for Trump these are the voters that he believes are disillusioned with Biden, despite the fact that historically they have supported the Democrats. She added that this was the perfect opportunity for him to try and win their support. 

On Saturday night Trump posted on TikTok for the first time, with the video having been taken at an Ultimate Fighting Championship (UFC) title fight. This is part of the efforts from his campaign to appeal to younger voters. 

In a statement to The Hill, Trump campaign spokesperson Steven Cheung argued that they would not leave any front undefended and that they would try to reach out to younger audiences that are consuming anti-Biden content. Cheung further pointed out that a UFC event was the best place for the former President to launch his new TikTok account, as during the event thousands of fans cheered him on and gave him a very warm welcome. 

The first video posted by Donald Trump on the platform amassed 5.2 million likes and 79.4 million views. Since the launch, the account has also gained 5 million followers, a significantly larger amount than the Biden-Harris HQ account which only has 355,000 followers.

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