Biden Stops Using The Mainstream Media To Campaign?

Gage Skidmore from Peoria, AZ, United States of America, CC BY-SA 2.0 , via Wikimedia Commons

( – President Biden is attempting to win the support of swing state voters by going local rather than depending on national media. The President along with his top aides has argued that the road to winning the 2024 election is not only going to be through printed and national media but that often times a core part of their media strategy is going to be local. This is especially true as they try to make critical swing voters support them. 

This strategy by the Biden campaign had been effective in the 2020 presidential cycle which is why they are now bringing it back with their reelection efforts. This has meant that Biden has made campaign stops in key states such as North Carolina and Wisconsin. The Biden campaign has also given time to local outlets and is going to be increasing the time spent with local press, and “influencers” in swing communities. 

Most recently there were campaign stops in North Carolina and Pennsylvania. One Biden aide argued that it was helpful that the president could specifically speak to the community without any distractions about all of his accomplishments. They argued that this was a much more effective way of pushing the message across in contrast to networks which are usually watched by people who would already be voting for him. 

Earlier this month, Biden had an interview with MSNBC’s Jonathan Capehart. For months the Biden administration has avoided holding any interviews with large national networks, and often times they have been criticized for the lack of White House press conferences.

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